Ugly Mug Redesign &
Harold's BBQ
 

A totally unsolicited redesign of Ugly Mug Coffee, followed by BBQ sauce and rub packaging for a local hero in Abilene, TX. The Ugly Mug packaging was never "bad," but I found it an entertaining project to add my own taste to. In Abilene, TX, everyone knows Harold and has their own love affair with his BBQ. So I decided to slap his face all over the sauce and give it some instant recognizability for local Abilenians. 

UglyMug_All_WebUglyMug_All_Web
UglyMug_Yellow_Front_1UglyMug_Yellow_Front_1
UglyMugSketch_1200UglyMugSketch_1200
Harolds_AllRowHarolds_AllRow
Harolds_BBQ_SauceRowHarolds_BBQ_SauceRow
Harolds_Rub_CloseHarolds_Rub_Close
Harolds_HandBBQHarolds_HandBBQ
Harolds_YellowCloseHarolds_YellowClose
Harolds_HandRubCloseHarolds_HandRubClose